The FollowUp button is an enterprise feature that is not on by default.
If it is on for your site, you can control the look and feel using the Control Panel.
By default on WordPress, the button displays just above the main module. To move it elsewhere, you'll need to modify your post and/or page template, using the following shortcode to place the button: [contextly_sl_bu
To use the shortcode in a template file, simply wrap it in a PHP statement like this: <?php echo do_shortcode('[contextly_sl_bu
For enterprise API clients, simply place this div where you would like it to appear on the page: <div class="ctx-subscribe-container ctx-clearfix"></div>